Your brand deserves
social media that sells.
I'm Sonja Uhl — a results-driven social media manager based in Berlin. I help B2B and B2C companies turn their social channels into measurable growth engines.
End-to-end social media management
From strategy to content to performance — I run the full social media operation so your team can focus on what they do best.
Channel selection, audience analysis, content calendars, tone of voice, and KPI frameworks built around your business goals.
Scroll-stopping content across Instagram, LinkedIn, TikTok, Facebook, and X — planned, produced, and published on schedule.
Meta Ads, LinkedIn Campaigns, TikTok Ads — audience targeting, creative testing, budget optimisation, and ROAS-focused reporting.
Active engagement, DM handling, comment management, and brand reputation monitoring that turns followers into loyal customers.
Identify, negotiate, and manage collaborations with nano to macro influencers aligned with your brand and audience.
Monthly performance reports with clear insights, competitor benchmarking, and actionable recommendations to keep growing.
Based in Berlin, I've spent years working with startups, scale-ups, and global enterprises to build social media presence that actually drives revenue. From managing €60K+ ad budgets to building influencer ecosystems for engineering associations — I bring strategic thinking and operational excellence to every project.
Proof from real campaigns
Direct from the dashboards. These are the kinds of results companies see when their social media is managed strategically — not just posted reactively.
Social Media Reach & Engagement
Multi-million monthly reach, sustained video views, and growing community across managed channels.
Instagram Performance Analytics
Detailed engagement, reach, and follower growth metrics from a real client account.
Recent social media projects
Real outcomes from real companies. Every project starts with clear goals and ends with measurable results.
Increase visibility for engineering topics and boost engagement across LinkedIn, Instagram, and podcast distribution channels.
Build a scalable system for consistent, qualified B2B lead generation via performance marketing and landing page conversion optimisation.
Scale paid social performance and improve conversion efficiency. Managed €60K+ in Facebook and Instagram Ads with full creative testing.
Increase visibility and bookings for Berlin experiences in a competitive marketplace through storytelling, SEO, and high-converting content.
Increase digital engagement with healthcare professionals and patients across 5+ channels in a highly regulated industry.
Expand into new European capital markets and increase platform demand for photography services through digital performance campaigns.
From request to results in four steps
A structured process that gets you moving fast — without the agency overhead.
Fill in the form below with your goals, channels, and budget. Takes 3 minutes.
We meet for 30 minutes to align on your goals and I'll share my initial thinking.
You receive a tailored scope, timeline, and investment within 48 hours.
Onboarding begins. First results typically visible within 30 days.
Tell me about your company and goals. I'll get back to you within one business day with a personalised response — no cookie-cutter proposals, no pushy sales calls.
Proven results from real social media projects:
Social Media Strategy
✳︎
Social Media Marketing
✳︎
Paid Social
✳︎
Digital Content Creation
✳︎
Lead Generation
Social Media Strategy ✳︎ Social Media Marketing ✳︎ Paid Social ✳︎ Digital Content Creation ✳︎ Lead Generation
Past Projects & Used Cases
VDI – Social Media & Podcast Growth
Verein Deutscher Ingenieure (VDI) – Germany’s largest engineering association
Challenge
Increase visibility of engineering topics and boost engagement across social media and podcast channels.
Strategy
Social media & podcast distribution management · LinkedIn & Instagram content strategy · MINT influencer collaborations · Data-driven optimisation
Results
+300% engagement & reach · +50% follower growth · Top 3 podcast episode contribution
Splendid Research – B2B Lead Generation
Challenge
Build a scalable system for consistent, qualified B2B lead generation.
Strategy
Full-funnel lead generation · Performance marketing campaigns · Landing page & conversion optimisation · Audience segmentation · Data-driven optimisation
Results
+150% qualified leads/month · Improved conversion rates · Higher lead quality · Sustainable acquisition system
GetYourGuide – Experience Marketing & Conversion Optimisation
Challenge
Increase visibility and bookings for Berlin experiences in a highly competitive marketplace.
Strategy
Digital marketing for international travellers · Listing & storytelling optimisation · SEO within platform search · High-converting photo & video content · Performance analysis & optimisation
Results
+40% visibility · +28% booking conversion · +65% profile views · Reach in 20+ countries
Shootday – Market Expansion & Digital Strategy
Challenge
Expand into new European capital markets and increase demand for photography services.
Strategy
Digital market entry strategy · Performance marketing campaigns · Local audience targeting · Platform visibility optimisation · Data-driven campaign management
Results
Expansion into multiple European capitals · Increased booking demand · Improved platform visibility · Scalable acquisition strategy
Ankerkraut – Paid Social Advertising
Challenge
Scale paid social performance and improve conversion efficiency for e-commerce growth.
Strategy
Facebook & Instagram Ads management · €60K+ budget control · Lookalike & retargeting audiences · Creative testing · ROAS & CPA optimisation
Results
€50K+ budget managed · 4.2x ROAS · +65% traffic · +38% conversion rate
Ankerkraut gained investment from Nestle in 2022.
and many more…
Takeda – Omnichannel Digital Marketing Business Partner
Client
Takeda Pharmaceutical Company – global biopharmaceutical company operating in more than 80 countries.
Challenge
Increase digital engagement with healthcare professionals and patients and improve omnichannel campaign performance.
Strategy
Data-driven omnichannel strategy · Multi-platform campaign management · Customer journey optimisation (5+ touchpoints) · HCP audience segmentation · KPI-driven optimisation
Results
+300% engagement · €275M revenue impact through digital strategies· 5+ channels managed · Improved HCP interaction rates
Request your Free strategy session!
Contact me:
Sonja Uhl
info@24digitalgrowth.com
(+49 ) 179 1848-344
DE-Hoeppnerstr. 6, 12101 Berlin