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Social Media Strategy
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Social Media Marketing
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Paid Social
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Digital Content Creation
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Lead Generation
Social Media Strategy ✳︎ Social Media Marketing ✳︎ Paid Social ✳︎ Digital Content Creation ✳︎ Lead Generation
Past Projects
VDI – Social Media & Podcast Growth
Client
Verein Deutscher Ingenieure (VDI), Germany’s largest engineering association.
Challenge
Increase visibility of engineering and innovation topics and grow engagement across social media and podcast channels.
Strategy
Managed social media strategy and podcast channel distribution
Developed content strategies for LinkedIn and Instagram
Coordinated collaborations with MINT influencers
Used audience analytics to optimise content performance
Results:
+300% increase in engagement and reach
+50% follower growth across social channels
Contributed to one of the top 3 most successful podcast episodes in VDI history
Splendid Research – B2B Lead Generation
Client
Splendid Research – international market research and brand intelligence company.
Challenge
Create a scalable digital marketing system to consistently generate qualified B2B leads.
Strategy
Built a full B2B lead generation funnel
Implemented performance marketing campaigns
Optimised landing pages and conversion funnels
Developed targeted audience segmentation strategies
Implemented data-driven campaign optimisation
Results
+150% increase in qualified B2B leads per month
Improved conversion performance across digital channels
Higher lead quality and stronger pipeline for the sales team
Sustainable digital acquisition strategy implemented
GetYourGuide – Experience Marketing & Conversion Optimisation
Client / Platform
GetYourGuide – global travel experience marketplace operating in 170+ countries with 80,000+ experiences and 30+ million customers annually.
Challenge
Increase visibility and bookings for tourism experiences in Berlin within a highly competitive travel marketplace.
Strategy
Developed digital marketing strategies to promote experiences to international travellers
Optimised listings with conversion-focused descriptions and storytelling
Implemented SEO keyword optimisation within the marketplace search system
Created high-converting visual content (photo & video) to improve click-through rates
Analysed booking behaviour and listing performance to optimise visibility
Results
+40% increase in listing visibility within the platform search results
+28% increase in booking conversion rate
+65% increase in profile views after visual content optimisation
Experiences reached travellers from 20+ countries
Ankerkraut – Paid Social Media Advertising
Client
Ankerkraut – German premium spice e-commerce brand (before acquisition by Nestlé).
Role
Freelance Paid Social Media Marketer
Scope
Managed Facebook & Instagram Ads campaigns
Controlled a five-figure advertising budget (€50K+)
Built lookalike and retargeting audiences
Tested multiple creatives and campaign formats
Optimised campaigns based on ROAS and CPA
Results
€50K+ ad budget managed
4.2x average ROAS
+65% increase in website traffic
+38% higher conversion rate
and many more…
Takeda – Omnichannel Digital Marketing
Client
Takeda Pharmaceutical Company – global biopharmaceutical company operating in more than 80 countries.
Challenge
Strengthen digital engagement with healthcare professionals and improve the performance of omnichannel marketing campaigns for prescription medicines.
Strategy
Developed and executed data-driven omnichannel marketing strategies
Managed digital campaigns across multiple platforms
Optimised the customer journey across 5+ digital touchpoints
Implemented audience segmentation for healthcare professionals
Analysed campaign performance and continuously optimised KPIs
Results
+300% increase in digital engagement
Contribution to €275M additional turnover
5+ integrated digital channels managed
Multiple international marketing teams coordinated
Significant improvement in HCP digital interaction rates
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Contact me:
Sonja Uhl
info@24digitalgrowth.com
(+49 ) 179 1848-344
DE-Hoeppnerstr. 6, 12101 Berlin